What is Important on Facebook Other Than Engagement?

Facebook engagement is important, no doubt. Just having a Facebook is simply not good enough in today’s world. Fans want to be entertained, appreciated, and interested by your company’s statuses and posts. However, there are some things that trump Facebook engagement, and they’re important to be aware of while you build your brand.

Is Facebook for You?

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Facebook is certainly a powerful tool for any company, but that doesn’t mean it’s the best tool for everyone. It takes time, a good writer, and a fair amount of advertising to build up a Facebook page. Then you have to constantly engage your audience with interesting content several times a day to make any real impact. It’s a lot of work if you’re doing it on your own without another company’s help.

Some audiences that a company needs to target are simply not Facebook users. If your Facebook just isn’t cutting it, have you asked yourself “am I targeting the right audience?” Even Twitter has a completely different following and feel to it, and many businesses find more success using both platforms than just one. Also, consider if your audience would use Facebook at all. If you sell yarn based products, places like Pinterest and Etsy may be better places to look for fans.

Location Targeting

If you hail from Allen, TX, and have local stores there, chances are your business has a grassroots following from that area. In the same way that you would take advantage of that and customize your advertising messages to please those particular groups, customize your Facebook. Facebook even makes it easy for you by providing a geographic targeting feature. The feature is useful because you can target certain regions with campaigns and promotions without creating a new Facebook. This way, you can please all your audiences without presenting irrelevant content to a place that a promotion is not being held.

Taking Advantage of Free Apps

When it comes right down to it, your budget is more important than engaging your fans. If you’re wasting tons of cash just trying to get their interest, you’ve got it all wrong. The payback for every dollar you spend will be minimal, and you want as much bang for your buck as you can manage. Programs like Instagram are free and can create interesting and fun content for your audience to enjoy. You don’t need to hire a professional to do graphic design for you, or any professional content at all. Using a set of well-known free tools can help you keep your Facebook budget to a minimum.

While engaging your Facebook fans is an important aspect to consider, it’s even more important to consider what steps you have to take to keep your Facebook going (if you choose to have one).

How Customer Surveys Can Save You Money

Did you know that finding a new customer can cost you almost seven times more than just keeping your old ones? While it’s good to go out and seek new customers, it’s an even better idea to focus on those you already have. But if you have a large customer base, it’s beneficial to find a way to make sure they stick around, but how do you do that when you have limited manpower? The answer lies in surveys, like the types below.

Customer Satisfaction

We’ve all taken one or two of these, whether it’s over the phone or at a restaurant waiting for our check. If customer satisfaction is low, customers often get discouraged. The worst part about it is that the ones who are upset or don’t appreciate your service often don’t say much at all, but they will fill out a short survey to tell you, anonymously, how you are doing. Make sure your survey includes questions about how satisfied they are with the quality of your product, pricing, and delivery.

Customer Service

This is a great way to build customer loyalty. Let’s say you have several customers that complain about the amount of time it takes for you to get back to their emails. Now that you have that customer service feedback, you can actually do something about it – and announce that you are. Customer service surveys are a great way to get connected with your customer base and to improve your low points. People will notice and take note as well.

Customer Loss

Some companies assume since they have lost a customer, that customer is gone for good. Even when this is true, it doesn’t mean you can’t learn valuable information from someone who has left your company for another. It’s important to figure out what’s causing damage to your image and why customers prefer someone over you, even when those reasons may sting a little. Sometimes, just reaching out to lost customers can result in changing their attitude about your company, and you can keep them on a list and mail them when you’ve made the improvements they may have been waiting for.

Knowing your customer is essential to not only finding more of them and keeping the ones you have, but getting them to trust your brand and what it stands for as well. Trust is essential to your bottom line, and a bit of good customer service can make all the difference.

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Help Your Potential Customers Remember Your Brand

When you read the words “chocolate bar,” you probably think of a brand, and it’s probably Hershey. This is because you associate chocolate squares with a brand, and since most of us know and see Hershey’s products on a daily basis, that is what we think of. But Hershey didn’t start at the top of the food chain when it comes to chocolate bars. It’s through customer experience that Hershey has found their way to where they are today.

As entrepreneurs, we can learn something from Hershey’s marketing campaign and the way they base what they do on the customer experience. Do we all know how a consumer is going to first experience our campaigns? Do we think about how we’re going to create a lasting memory? You may think because you’re not a chocolate company you can’t do this – but we’ll bet you’ve heard of the Geek Squad.

First: Sight

If you want more eyes on your brand, then you need to figure out what potential customers see. Are you using appropriate colors schemes and fonts? Are you using the standard social media “buttons” on your posters and marketing materials, or have you invented your own? You must figure out how to be appealing to the eye, whether it’s through clever graphics or colors that pop.

Second: Hearing

Even if your product doesn’t make a sound, you can still make a difference to a potential customer with your video advertising. Obviously, you want your video to pop, but there’s more to it. You have to consider your tone and tone of voice as well. Is your video being friendly enough? Did you pronounce your words clearly? Are you speaking slowly enough for your audience to understand you, but fast enough for them to be engaged? Never underestimate the power of a good voice – it will make a difference.

Last: Touch

Many of the digital products an IT company sells aren’t really physically present, but that doesn’t mean you can’t create a physical connection to your company and product. If you have a business card, make sure you use a high quality paper that feels expensive. On physical advertisement, don’t be afraid to use die cuts and embossing to make things interesting. Even textured coatings for magnets and pens can make a difference.

In the end, bringing in new customers that recognize your brand may not be a walk in the park, but with clever techniques and thought put into every pitch, you’ll have a better chance of securing new business and your company’s future.